Honestly let’s cut the bullshit.

Business Networking is all about people, forget the business elements for a minute, because fundamentally that’s where in my view “Business Networkers” go wrong..

People before business, get the people but right and the business follows.

Let me ask you a couple of questions.

Do you like being sold to?

Would you pass business onto someone you haven’t met, someone you don’t like, someone you don't know or someone you don't trust?

You probably answered NO to those last 2. If that is the case, ask yourself a question. In networking circles why should someone pass business to you?

I’ll tell you why, it’s not because you sold to them, it’s because they like, know and trust you and have a requirement

That’s it.

The simplicity of selling via networking. To sell more, sell less.

Product and services are secondary to people.

So remember that when you are in a networking meeting and someone is trying to  flog you stuff.

Unless the potential buyer likes the seller. Its going nowhere and remember you can't bore someone into a sale, so don't even try.

People, buy from people before they buy products and services, that is why you should network.

Brad Burton MD of 200+ group breakfast Network www.4networking.biz, author of business networking book www.getoffyourarse.biz